Window to Switzerland
Dufry
The Swiss-based largest travel retailer wanted to bring back the glamour and excitement in travel.
More info
We were tasked with creating engaging visuals for all the Digital communication of the Zurich Airport. The task was to come up with Digital solutions for standard billboards to gigantic 5500 x 50 cm displays. We set out to capture the beauty of Switzerland for a week-long shoot with two camera teams. My responsibility was assisting and managing the shoot along with post producing the visuals.
My role
Production
Shoot assistance and coordination
Art Direction
Post producing the images
The Process.
Credits
We brought together almost 50000 images to post-production where we made gigantic panoramas for five different visual themes. We produced videos from the deepest point of Switzerland to the highest. From the bottom of the lake to the top of the mountains. The end result, we turned the DUFRY store into a destination by itself.
Business Area manager: Patrick Honein
Creative Direction: Florian Weitzel
Strategic Planner: Abbie Ramakrishnan
Art Director: Siddarth Karthik Rajan
Zoomed
4500x
Lakes of Switzerland
Mountains of Switzerland
Countryside of Switzerland
Cityscape of Switzerland
Best of Switzerland
ART DIRECTION
+ STORYTELLING