Motion branding CI

AXA

The insurance giant was in need of a coherent CI for their digital communication.

More info

My role

Credits

The task was to develop from scratch a CI for all of AXA's online and offline channels. My responsibility was to research and develop all the rules for CI including creating the manual. I had to consider all social media platforms and future challenges.

Concept
Art Direction
Graphic Design

Creative Direction: Florian Wietzel
Copy Writer: Hanna Hempel; Vanessa Reiter
Art Director: Siddarth Karthik Rajan

CI Manual

ART DIRECTION  
+ STORYTELLING