Motion branding CI
The insurance giant was in need of a coherent CI for their digital communication.
The task was to develop from scratch a CI for all of AXA's online and offline channels. My responsibility was to research and develop all the rules for CI including creating the manual. I had to consider all social media platforms and future challenges.
Creative Direction: Florian Wietzel
Copy Writer: Hanna Hempel; Vanessa Reiter
Art Director: Siddarth Karthik Rajan